Burgen appeared on the UK’s supermarket shelves with a single product launch – Burgen Soya & Linseed. It enjoyed a flurry of publicity because of the benefits of soya for women’s health*. It was dubbed ‘Sheila’ bread in honour of its Australian origins.
Burgen focuses on natural well-being*
By 2004 there were three products in the range – Burgen Hi-Bran and Burgen Cholessterol had joined Soya & Linseed.
We also launched our first website, inviting consumers to explore our knowledge of health-related topics. We are still committed to our mission of spreading the latest nutrition information, and putting it to work in our mission of spreading the latest nutrition information, and putting it to work in our products.
Burgen launches Wholegrain & Cranberry
In 2006, Burgen introduced Wholegrain & Cranberry as a tasty way to enjoy the heart health benefits of whole grain*. Meanwhile, advertising for Burgen’s Soya & Linseed started to promote the benefit of being “low GI”*; a delicious way to feel fuller for longer.
As more and more people began to embrace the benefits of a healthy lifestyle, Burgen continued to broaden its appeal through a range of delicious breads with some new health benefits.
Burgen launches a range of gluten, wheat, and dairy-free* breads
Guaranteed gluten, wheat and dairy-free and packed with delicious wholesome ingredients
These days, consumers understand the vital role that diet plays in living a full and healthy life so Burgen, with its added benefits, is a natural choice. It’s healthy, it’s delicious and now it’s in a new look pack.
* Changes in legislation mean some claims are no longer permitted on any food or drink sold in UK or Europe.
It is not our intention to imply the Burgen bread can provide these benefits, but simply to relate the history of the Burgen brand.